Oly House - Olympics Paris 2024

I walked into the Olympic Games in Paris as a filmmaker. I left as the communications strategist who redesigned the cultural narrative of an institution that had never I walked into the Olympic Games in Paris as a filmmaker. I left as the communications strategist who redesigned the cultural narrative of an institution that had never told its story this way before.The brief didn't exist. I wrote it. The role didn't exist. I built it. The result was the inaugural Olympic Film Festival the first time the Olympic movement used film as a primary vehicle for cultural storytelling.I didn't get hired. I saw a gap, made two videos, pitched the directive on the spot, and created my own role inside one of the most watched cultural moments on earth.70,000+ TikTok views. 22,000+ Instagram reach. 40+ influencers activated. 12 athlete interviews. First Latin American film to win at the inaugural Olympic Film Festival, Paris 2024.Recognized by HSH Prince Albert II of Monaco, Thomas Bach and Joël Bouzou — President of the World Olympians Association.You can't announce your way into cultural relevance. You have to make the audience feel like they discovered you.I built it. The result was the inaugural Olympic Film Festival. The first time the Olympic movement used film as a primary vehicle for cultural storytelling.