From Hotel to Destination

Your hotel is already good. The opportunity is in the gap between the space and the conversation.

I help boutique hotels and premium hospitality brands in Madrid and Paris become places people go to — not just stay at — and that AI recommends first.

The problem

Most boutique hotels compete on price on Booking, depend on OTAs, and have beautiful spaces that sit dead Monday to Thursday. When someone asks ChatGPT which hotel with a real vibe to recommend in Madrid, the one that shows up isn’t the best one — it’s the one optimized so AI can find it.

La mayoría de los hoteles boutique compiten en Booking por precio, dependen de las OTAs y tienen espacios preciosos que están muertos de lunes a jueves. Cuando alguien le pregunta a ChatGPT qué hotel con ambiente le recomienda en Madrid, el que aparece no es el mejor — es el que está optimizado para que la IA lo encuentre.

The method

01

Scene

We activate the space: cultural programming, activations, the dead day turned into the day that defines your week.

02

Community

We bring the right crowd, not filler. An international premium community that turns your space into its meeting point.

03

Visibility (Google + AI)

People and AI find you first: SEO, GEO and content that works on its own.

Proof

Les Berlin: €28,500 in presales in 12 days, with zero paid ads.

Les Berlin — €28.500 en preventa en 12 días, con cero publicidad pagada.

Les Berlin — €28.500 en preventa en 12 días, con cero publicidad pagada.

Alma Socialite: 112 events across 4 European capitals.

Alma Socialite — 112 eventos en 4 capitales europeas.

Alma Socialite — 112 eventos en 4 capitales europeas.

Oly House, Paris 2024 Olympic Games: cultural strategy and communications.

Oly House, Juegos Olímpicos París 2024 — estrategia cultural y comunicaciones.

Oly House, Juegos Olímpicos París 2024 — estrategia cultural y comunicaciones.

Founder of Alma Socialite, named to the Forbes Under 30 Spain 2025 list.

Fundador de Alma Socialite, incluido en la lista Forbes Under 30 España 2025.

Fundador de Alma Socialite, incluido en la lista Forbes Under 30 España 2025.

Packages

Visibility Audit

€50

One page, in 72 hours: your Google position, your score in AI search engines and your real social reach — with the 3 most serious gaps and how to fix them.

Get my audit — €50

Starter

One-off project · 3–4 weeks

360 visibility diagnosis

Premium guest profile of your city

4 videos for social

1 pilot activation or dead-day plan

1 strategy session (90 min)

For the hotel outsourcing for the first time.

Book a call

Best seller

Growth

Monthly retainer · 3-month minimum

Scene: monthly programming + 1 brand or artist collaboration per month

Community: active PR with a +3,000-person premium network in Madrid

Visibility: 8 videos per month + ongoing GEO optimization

Monthly metrics report

2 strategy sessions per month

For boutique hotels or small groups (1–5 properties) with the ambition to become a destination.

Book a call

Signature

Full project · 6–12 weeks

360 consulting

Sociocultural study of your niche

Creative direction of the space

Launch strategy + first month of PR included

AI-optimized website

For new openings or full rebrands.

Book a call

Frequently asked questions

What is De Hotel a Destino?

My three-lever method — scene, community and visibility — so a boutique hotel stops being a place to sleep and becomes the place where the right people want to be seen.

What’s in the €50 Visibility Audit?

One page with your Google SEO position, your GEO score in AI search (ChatGPT, Perplexity, Gemini) and your real social reach, plus the 3 most serious gaps and the first quick win. Delivered in 72 hours.

Do you work with big chains?

No. I work with independent boutique hotels and small design groups (1–5 properties) in Madrid and Paris.

How do we start?

With a 20-minute call or the €50 Visibility Audit. Either way you leave knowing exactly where your gap is.

Is your hotel the next destination?

¿Tu hotel es el próximo destino?

¿Tu hotel es el próximo destino?

I work with a select group of properties per city.

Book a call