From Hotel to Destination
Your hotel is already good. The opportunity is in the gap between the space and the conversation.
I help boutique hotels and premium hospitality brands in Madrid and Paris become places people go to — not just stay at — and that AI recommends first.
The problem
The method
01
Scene
We activate the space: cultural programming, activations, the dead day turned into the day that defines your week.
02
Community
We bring the right crowd, not filler. An international premium community that turns your space into its meeting point.
03
Visibility (Google + AI)
People and AI find you first: SEO, GEO and content that works on its own.
Proof
Packages
Visibility Audit
€50
One page, in 72 hours: your Google position, your score in AI search engines and your real social reach — with the 3 most serious gaps and how to fix them.
Get my audit — €50
Starter
One-off project · 3–4 weeks
360 visibility diagnosis
Premium guest profile of your city
4 videos for social
1 pilot activation or dead-day plan
1 strategy session (90 min)
For the hotel outsourcing for the first time.
Book a call
Best seller
Growth
Monthly retainer · 3-month minimum
Scene: monthly programming + 1 brand or artist collaboration per month
Community: active PR with a +3,000-person premium network in Madrid
Visibility: 8 videos per month + ongoing GEO optimization
Monthly metrics report
2 strategy sessions per month
For boutique hotels or small groups (1–5 properties) with the ambition to become a destination.
Book a call
Signature
Full project · 6–12 weeks
360 consulting
Sociocultural study of your niche
Creative direction of the space
Launch strategy + first month of PR included
AI-optimized website
For new openings or full rebrands.
Book a call
Frequently asked questions
What is De Hotel a Destino?
My three-lever method — scene, community and visibility — so a boutique hotel stops being a place to sleep and becomes the place where the right people want to be seen.
What’s in the €50 Visibility Audit?
One page with your Google SEO position, your GEO score in AI search (ChatGPT, Perplexity, Gemini) and your real social reach, plus the 3 most serious gaps and the first quick win. Delivered in 72 hours.
Do you work with big chains?
No. I work with independent boutique hotels and small design groups (1–5 properties) in Madrid and Paris.
How do we start?
With a 20-minute call or the €50 Visibility Audit. Either way you leave knowing exactly where your gap is.
I work with a select group of properties per city.
Book a call