Athlete IQ

Most startups don't fail because the product is wrong. They fail because nobody built the infrastructure and design to take it to market. Athlete IQ is a Silicon Valley AI sports tech startup developing a wearable patch that reads electromyography signals in real time detecting injury risk and optimizing muscle growth through AI. The technology was ready. The commercial infrastructure didn't exist yet. That's where I came in.As Director of Marketing & Sales, pear with the founder I built the entire commercial team from zero — across Europe, the United States and Central America simultaneously. Not a campaign. Not a rebrand. Organizational architecture under startup conditions.400+ user interviews conducted across target athlete personas to validate product-market fit. Full go-to-market strategy developed for three continents. Institutional partnership secured with Blue Factory Berlin the innovation hub of ESCP Business School. Providing strategic validation and access to a high-value European founder and investor network.